For Substack Creators

Grow your newsletter by swapping audiences with complementary creators

Penplex matches indie hackers and solopreneurs writing Substack newsletters — so you can cross-promote to exactly the right audience. No cold DMs, no guesswork.

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200+ newsletter writers already swapping
New match found!Just now
Y

Your Newsletter

Indie Hacking

2.4k subs

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B

Bootstrapped

Solopreneur tips

3.1k subs

Audience overlap: 87%Avg gain: +340 subs
Propose swap →
📈 +340 subscribers this week

How it works

Three steps to your next 1,000 subscribers

01
✦

Connect

Create your Penplex profile. Tell us about your Substack niche, audience size, and the kinds of readers you want more of.

02
⟷

Match

Our algorithm surfaces complementary newsletters — same audience, different angle. Browse, filter, and propose a swap with one click.

03
↑↑

Swap

Agree on a date, publish your cross-promo posts, and watch your subscriber count climb. Track results in your dashboard.

Who it's for

Built for the builders who write

⚡

Indie Hackers

Building in public? Turn your product journey into a subscriber-growth engine.

🔧

Solopreneurs

One-person businesses running on trust. Cross-promote to audiences that already get you.

🚀

Makers & Builders

Shipping side projects? Find writers in adjacent spaces — dev tools, no-code, design.

📈

Bootstrappers

No VC budget? Subscriber swaps are the highest-ROI growth lever for self-funded founders.

✍️

Creator-Founders

Your newsletter is your moat. Grow it with peers who share your values, not competitors.

🌐

Anyone on Substack

Under 500 subscribers or over 50k — swaps work at every stage if the audiences align.

200+

newsletter writers already swapping

3.2×

avg. subscriber growth after first swap

48h

avg. time to find a match

94%

of swaps rated excellent by both sides

Free

to start — no credit card required

Early feedback

★★★★★

“I did my first swap through Penplex and gained 340 subscribers in a week. More than I got in the previous three months combined.”

Sarah K.

@sarahbuilds · 4.2k subscribers

★★★★★

“Finding complementary newsletters used to mean cold DMing strangers on Twitter. Penplex turns that into a proper matchmaking system.”

Arjun M.

@arjunships · 1.8k subscribers

★★★★★

“The matching is surprisingly good. My first match was a developer tools newsletter whose readers were exactly who I wanted to reach.”

Kim L.

@kimcreates · 8.1k subscribers

Pricing

Free to start. Upgrade for unlimited swaps.

No credit card required. Start swapping for free and scale when you're ready.

Free

$0forever
  • ✓ 2 swaps per month
  • ✓ Basic matching
  • ✓ Public profile listing
  • ✓ Swap analytics
  • ✓ Email support
Get started free
Coming soon

Pro

$19per month
  • ✓ Unlimited swaps
  • ✓ Priority matching
  • ✓ Advanced analytics
  • ✓ Scheduling tools
  • ✓ Priority support
  • ✓ Early access to new features
Join waitlist for Pro